About us
The Daily Dress is created by and for busy women. Women with an ever growing to - do list. Women who never seem to have enough time for themselves in the morning. When it comes to self-care, every moment counts. Finally, you don’t have to waste precious time in the morning putting together an outfit, and you don’t have to compromise style for comfort. With The Daily Dress, your day is already off to a smooth start.
Looking and feeling your best should be easy.
With The Daily Dress, it finally is.
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Our Founder’s Story
Before founding The Daily Dress, Alexa did PR in New York City for David Yurman and Hermès. After having a baby, she felt like she couldn’t wear anything in her closet, either because it was dry clean only, required a strapless bra, wasn’t comfortable, or was too fussy with zippers or buttons. She only had a few minutes to get herself ready in the morning, which resulted in her wearing sweatpants every day. After a while, this became demoralizing. She didn’t feel like herself anymore and missed the feeling of putting on a cute outfit. She wanted a sophisticated dress with a flattering silhouette that also had a built-in bra, pockets, no zipper, and was machine washable. Alexa searched the internet high and low trying to find a dress that fit her needs, but everything she found came up short. It either looked too athletic, too frilly, or didn’t have the functionality she needed. So she set out to create it. Through painstaking attention to detail throughout the creation process, she is so excited to finally be able to share The Daily Dress with you.
Alexa lives in Austin, Texas with her husband, son and cat.
Sustainability
The apparel industry has rightfully received heavy criticism for its negative impact on the environment. Fashion and apparel are some of the largest sources of waste, and at The Daily Dress, we don’t want to contribute to that problem. We have carefully selected fabric manufacturers and production facilities that align with our values. The Daily Dress bodice fabric is composed of 79% recycled polyester. The skirt fabric is sourced from a mill in Italy that was awarded the Oeko-Tex Standard 100 certification and uses 100% renewable energy to create their beautiful fabrics.
The Daily Dress is manufactured in Brooklyn, New York. We are proud to support American manufacturing that provides employees with a healthy working environment and livable wage.
Finally, the best thing we can do to limit textile waste as individuals is to wear our clothes more often. This ethos is inherent to The Daily Dress, as the dress is designed to be the hardest working garment in your closet. With timeless design and exceptional quality, The Daily Dress will stand the test of time in both style and durability. We hope it brings you joy and comfort for years to come.
